Compliance risk management in the 21st century boils down to defining and maintaining corporate integrity. Organizations operate in a field of ethical, regulatory, and legal landmines. Any day of the week, business and trade publication headlines reveal failures to heed compliance obligations and ethical practices. Led by WikiLeaks and widespread coverage of corporate exposure and scandal, the organization must understand, manage, and monitor the range of ethical and compliance risks challenging the integrity of the organization.
Most organizations have written ethics and compliance practices to govern business practices, transactions, processes, employees and relationships. However, as the growing number of scandals and legal issues attest, this solution is often just smoke and mirrors, and not an integrated part of the corporate culture and business operations. Corporations in the 21st century must establish and maintain integrity to ethics, values, and compliance practices — and demonstrate they are reality, not fiction.
Integrity in compliance and ethics involves walking the walk — not just talking the talk. Integrity is measured by what a corporation does and does not do when it thinks it can get away with something. All too often corporate reports, filings, and stakeholder communications state one thing when in reality the corporation is doing something else. This inconsistency comes as a result of ignorance, market and management pressure, but far too often is simply an outright willingness to deceive.
Integrity is a mirror revealing the truth about a corporation’s ethics and compliance practices. Integrity is violated when corporate policies and procedures are thrown out the window. From an organization’s perspective, personal and corporate integrity are two sides of the same coin. For a corporation to have integrity, it must be an ethical environment with employees and business partners willing to follow and enforce corporate culture, policies, and procedures. Employees want to work for a corporation committed to doing the right thing, in sync with their personal values and beliefs, and which has the integrity to live by their communicated practices and commitments.
Compliance and Integrity in Dynamic and Distributed Business
Compliance risk management in the 21st century organization is not easy. Business is global. Organizations across industries have global clients, partners and business operations. The larger the organization is, the more complex its operations are, particularly interactions with external entities around the world.
Adding to the complexity of global business, today’s organization is dynamic and constantly changing. The modern organization changes every minute. New employees come into the organization; others change roles, some leave. New business partner relationships are established; others terminated or changed. The business executes on strategy and enters new markets, opens up new facilities around the world, contracts with agents, or introduces new products and services. New laws are introduced that impact the organization, regulations change, and the risk environment (e.g., economic, geopolitical, operational) changes — impacting how business is conducted.
The distributed and dynamic nature of business makes defining and maintaining corporate integrity a challenge. How does an organization validate that it is current with its legal, regulatory, policies, and other obligations in the face of an ever-changing business environment?
Who Defines the Organization’s Values and Ethics?
Values and ethics that establish corporate integrity practices must be defined, communicated, and modeled. The issue is, who defines these values and ethics?
The answer stems from the corporation’s overall culture — but that too has to be modeled and defined somewhere in the organization. There are several places that values and ethics can be molded. These are:
- Directors and executive management: Ultimately the board and management have a key stake in establishing the culture, ethics, and values of the organization. It is at this level that the code of conduct should be defined and enforced. The board is also critical in establishing risk appetite and tolerance levels that impact how an organization defines its culture of risk-taking, which impacts compliance risk and the culture of the organization.
- Employees: If executives fail to define, communicate and train about values and ethics, then employees are left to define corporate culture themselves. Even when executives define and communicate values, employees mold, shape, and make the corporate culture a reality and communicate it to the rest of the world.
- Business partners: An organization is no longer an entity unto itself — it is impossible to define where the boundaries of an organization start and stop. The extended enterprise of business partners, supply chain, outsourcers, service providers, contractors, consultants, temporary staffing, and clients influence and shape the culture and brand of an organization. Organizations, particularly in an era of corporate social responsibility, need to validate they are doing business with organizations that share the same values. No organization wants to be in the media spotlight for partnering with an unethical business.
- Clients: Ultimately an organization exists to provide value. For commercial organizations this is financial value, not just ethical value. To achieve financial value it is necessary to attract clients. Clients obviously want to achieve value in quality products and services from the organization. However, they are also becoming more selective in doing business with organizations that share the same ethical and social values.
- Governments: Through regulation, legal liability, and plain old pressure, governments extend great influence on the culture and values of the organization. The economic crisis of 2008-2011 has provided many examples of government’s influence and control over entire industries as well as practices within those industries (e.g., salary and bonuses).
- Nongovernment organizations (NGOs): Nonprofits, lobbyists, and associations all have sway over organizations and how they define culture, values, and ethics. NGOs wield great political, social, and media influence.
The net result is that organizations will have their values and ethics defined somewhere. Either management will lead, or others will define it for them. Where values and ethics are not centrally defined and communicated as a part of corporate culture, the organization risks going in a direction it never intended. Additionally, an ad hoc approach to defining corporate values leaves the door wide open for corruption.
This requires the organization to define its culture at the top, but also to communicate and model it down to the lowest level employee. No longer can an organization sit back and show unwillingness to influence employee behavior. The job of the CECO is to articulate and communicate the culture as defined by the board of directors and executives, establish it in policies and procedures, and monitor compliance on a continuous basis. In the past this was done in reaction to SEC requirements and Sarbanes Oxley in a post-Enron world. After the first decade of the 21st century, this has changed significantly. Expanded regulations, a flat world, increased criminal and personal liability on executives, extensive decentralization of the enterprise, social media, the era of WikiLeaks, an agitated public, and stressed economic markets all require that the organization do more than talk about integrity.
What are your thoughts on corporate integrity and how it is carried out in compliance and ethics?
